Strategic Brand Management: A European Perspective

Strategic Brand Management A European Perspective Brand equity is the main focus of this book which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade offs of various strategies and tac

  • Title: Strategic Brand Management: A European Perspective
  • Author: Kevin Lane Keller Mats Georgson Tony Apéria
  • ISBN: 9780273706328
  • Page: 131
  • Format: Paperback
  • Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade offs of various strategies and tactics for their brands By giving students the foundation, the textbook allows for a broad exploration of a complicated subject.

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      131 Kevin Lane Keller Mats Georgson Tony Apéria
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      Posted by:Kevin Lane Keller Mats Georgson Tony Apéria
      Published :2019-08-16T23:53:45+00:00

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